Zanzibar, the magical Spice Island.

Zanzibar is undoubtedly one of the most beautiful islands in the Indian Ocean, if not the world. It is one of the best-kept travel secrets and remains unspoilt by mass tourism. Zanzibar has been popular throughout history with artists, musicians and poets and still captivates people to this day. The very name conjures wondrous images and evokes intrigue.

Zanzibar for your Honeymoon

Zanzibar is the ultimate exotic honeymoon destination and offers romance and adventure in equal measures.

Relax post Safari

We book Tanzania Safaris for many of our clients and Zanzibar is perfect for some post safari chillout time or as a destination in its own right.

Dive the Reefs of Zanzibar

The Zanzibar Archeplago has a rare mix of both coral and granite islands and as such offers some of the best and varied dives in the world.

Snorkel the Calm Lagoons

The warm calm waters of Zanzibar are the perfect place to begin your underwater adventures with tank like clarify and an abundance of marine life.

Authentic Experiences

Zanzibar is still a very real destination unlike other 'generic' holiday destinations. All our trips help support community projects and improve living conditions for real people in Zanzibar and Tanzania.

Be as active as you like

Due to the trade winds, Zanzibar is fast becoming the next word in Kite-surfing. Of course there are also far more sedate activities on offer; from Spa Treatments to Historic Tours of Zanzibar's colonial past.

Zanzibar in a Nut Shell!

Zanzibar is an archipelago consisting of many islands, of which Unguja (or ‘Zanzibar Island’) is the most visited. You can visit many of these other islands and even stay for a few nights in several different places. Different locations on Zanzibar itself and on the surrounding islands have different benefits and provide complementary yet contrasting experiences giving you a wider experience of the local culture, the amazing natural environment in this part of the world, and the different types of beaches on offer. Many people choose Zanzibar because, unlike other destinations such as the Maldives, there is a great deal to see and do outside your hotel, and there is much to be gained from splitting you time between different locations.

For example, just off shore from Stone Town, (the capital and a UNESCO World Heritage Site), you’ll find several small islands, like Chumbe, Chapwani, Changuu and Bawe. Changuu Island (also known as ‘Prison Island’) is well worth visiting for the giant tortoises and to explore the forested interior of the island - home to a diverse variety of wildlife. Chumbe Island was featured in the BBC ‘Oceans’ series as a leading example of responsible tourism funding conservation. Snorkelling the marine park around Chumbe is nothing short of breath taking, and for many people swimming with turtles and dolphins is a highlight of their holiday. Just offshore from Matemwe on the North East coast you’ll find the world famous Mnemba Island Atoll, again a marine park offering spectacular snorkelling and diving. To the north of Zanzibar Island you’ll find Pemba Island with remote hideaways like Fundu Lagoon and The Manta Resort offering incredible world class diving in some of the most crystal clear waters in the world.

On Zanzibar Island you’ll also find restaurants and bars on the beach in Nungwi and Kendwa on the Northern tip of the island, and to a lesser extent in Jambiani, Paje and Michamvi on the South Eastern coast. This again entices you out of your hotel to soak up some of the local beach life and socialise with locals and other travellers alike. The Zanzibari Swahili culture is very warm and friendly and everywhere on the island you feel welcomed.

Elsewhere on Zanzibar you can find small secluded hideaways on deserted beaches like Kilindi, Unguja Lodge and Echo Beach Hotel, where you’ll see very few if any other people at all. Endless pristine white sands and palm trees provide the picture perfect tropical island paradise, and Zanzibar is well known as a very romantic honeymoon and wedding destination.

Another highlight of Zanzibar Island is the Jozani Forest Chwaka Bay National Park. Not many people realise you can actually go on a half day walking safari through this National Park without even leaving Zanzibar. This activity combines very well with the half day dolphin spotting and swimming boat adventure through the Menai bay conservation area. You can swim with dolphins in the morning and meet the monkeys in the forest in the afternoon!

This wide variety of different attractions is one of the many reasons people return to the Zanzibar archipelago year after year. With so much to see and do and so many different beaches to explore, it’s almost impossible to fit everything into just one holiday!

To find out more just pick up the phone and let us help you design your perfect trip to this beautiful and unique part of the world…

We hope you enjoy our site and look forward to chatting with you soon!

the Pure Zanzibar team.

Big enough to cope, small enough to care.

As an independent specialist we know Zanzibar in side out. We also know how to look after our clients from the first point of contact right through to the day you get back, and hopefully for years more to come. All of our team has travelled extensively and can offer clear unbiased advice on Travel to Zanzibar, Tanzania and beyond.

From the first call or email you will be allocated a dedicated adviser who will work alongside you to create the perfect holiday or honeymoon for you. All of our trips are tailor made and can be tweaked until just right.

Planning a large event?

We have dealt with everything from corporate conferences and events through to large weddings. We can help book every aspect of your event and have the experience to ensure everything runs like clockwork.

On a Budget?

No problem. We deal with properties of all shapes, sizes and budget levels and our scoring system makes it clear how to get the best for your cash. Our prices start from under £30 per night.

Looking to hire a whole resort?

We can help you hire a whole resort of any size for a week or a day. Zanzibar is popular for everything from photo shoots to health retreats. Talk to us about your plans.

We are the World's leading Zanzibar Experts and offer:

Advice and support 7 days a week from our UK office.

Support from our Ground Team based in Stone Town anytime whilst your away.

Flexable payment options in multiple currencies.

Full Financial Protection and Insurance.

Only personally tried and tested properties.

Free advice and no booking fees.

We are owner run and 100% independent.

Travel is changing, step away from the highstreet and see how we can help.

Call: 0843 634 2258 today.

All calls are charged Local Rate.

If you are considering a holiday to Zanzibar what should you consider? How can you choose your perfect Zanzibar Hotel or Resort? Zanzibar offers such a wide range of types of accommodation it can be overwhelming. But then of course there is the ‘well-known’ review sites, surely they can help steer you towards your perfect Zanzibar Holiday or Hotel…. If only it were so simple.

As you will soon discover if not already Zanzibar has in the region of 300 or so hotels, resorts or guest houses so figuring out which is the best hotel for you can be difficult. Fortunately help is at hand. We specialise in booking Zanzibar Holidays for our clients all over the world, from a quick few days in the sun to an epic overland adventure including a Safari. We, or at least one of us, has stayed in virtually every property on Zanzibar which puts us in a unique position of being able to confidently recommend one hotel over another to ensure that you get the best from your Holiday to Zanzibar.

Our service to you is free and we are fully independent, which means that we can offer you the most suitable property giving you the Zanzibar Holiday you deserve and will remember for ever more. Step away from the high-street. See you on the beach.

Its a tough job...

Over the last decade all our staff have; swam in a lot of pools, drunk many cocktails and slept in many different beds...... (all in the name of research, naturally) so that we can offer you the best, first hand and unbiased advice on virtually every property on Zanzibar.

This site contains only the best Zanzibar Hotels, Resorts and Guest Houses. If you can't find it here..... talk to us to find out why.

We know everyone is different - as a quick glance around the room confirms - and what some will love others will hate. Some like to 'flip' while others love to 'flop'. However you like it, we can help you build the perfect trip for any party, any occasion from a quick beach break to a wedding with all the stops pulled right out.

Responsible Tourism.

Today, and for the foreseeable future, everything we do will be broken down and analysed in terms of its environmental and social impact on the world in which we live. Travel, particularly air travel, is often criticised as an unnecessary luxury that we should avoid unless absolutely essential. Read More: Our Responsibility

Market leaders...

We are based in the UK but have many clients from the USA and South Africa as well as across Europe and beyond. Our volume gives us greater buying power than you alone and we guarantee that booking a trip through us will never be more expensive that if you did all the leg work. Booking through us not only gets you preferential rates but also piece of mind. Naturally all our trips are financially protected and we also have a 24hr ground team based in Stone Town, Zanzibar should anything not go quite as expected.

These days we don't all get out to Zanzibar at once so, fortunately (for you), there is always someone on hand to help with any questions you may have. All our phones are answered live, virtually instantly and we would be happy to talk you through the options whatever stage you’re at. Please call the number below or see our contact page for numbers local to you.

See you on the beach!

Work together

As the market leaders in travel to Zanzibar we would be delighted to hear from anyone starting a new project in Zanzibar or from existing operations looking to take things to the next level.

If we like what you do, we can provide more than just a steady flow of bookings. As an innovative modern travel company passionate about the independent, smaller and unique properties we can assist you with some of the more boring aspects of running your Zanzibar business freeing up your time to do what you do best, looking after your guests.

We can help design brochures, adverts and get them into the right places. We can help with web design, construction and optimisation. We can provide an in house reservations system and open up your business to the wider travel community. We can offer advice, support and the benefit of our years of experience….. and the best bit??

We can do all of this at no cost to you. Want to find out more? Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

More than just a Zanzibar Agent

Do you have an existing agency looking for a better supplier for Africa? Are you fed up with waiting on rates, availability or even quotations? Let us help.

We have a market leading system which will give you access to the very best properties at the very best rates instantly and provide a smooth seamless reservation for you and your clients. But that’s not all! Although our system is loaded with promotions, set itineraries, tips and tools to help you close we can also tailor make anything your require for your more discerning clients.

Our office is open every day and our experienced UK based team will be happy to help. Please email: This email address is being protected from spambots. You need JavaScript enabled to view it. or call: 01227 753189 to get log in details or for more info now.

Press and Media

As the leading Zanzibar experts we would be delighted to assist you with your project. In the past we have helped with everything from content, high res images to arranging trips for TV such as ‘The Rough Guide’ travel program on Channel 5 and ‘Spice Trip’ for Channel 4 plus all that is in between. We also run several blogs and social media networks full of information which you can use for on or offline content. Please get in touch if you would like to know more.